Overview
The Certificate in Health Care Marketing program is designed to equip healthcare professionals, administrators, and marketing practitioners with the specialized knowledge and skills required to effectively promote healthcare services and institutions. This course blends principles of marketing, communication, ethics, and healthcare management to create a strong foundation for marketing in a complex and highly regulated environment.
Learning Outcomes
- Understand the fundamentals of marketing principles and their application in the healthcare industry.
- Analyze healthcare markets to identify patient needs, target audiences, and service opportunities.
- Develop effective marketing strategies for healthcare organizations that align with ethical and regulatory standards.
- Conduct market research and interpret data to support strategic marketing decisions.
- Manage patient relationships through effective communication and service quality enhancement.
- Comply with legal, ethical, and privacy requirements in healthcare promotion and advertising.
Qualifications Specifications
Qualification Number : 401/220/042
Credit Hours : 40
Qualification level : Level 4
Type : Certificate
Evaluation Method : Assessment/Exam
Available Locations : United Kingdom (UK) & Internationally
